{{Unreferenced, date=March 2009
A General Sales Agent (GSA) is a
sales representative
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the Goods and services, goods or services, c ...
for an
airline
An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
in a specific country or region. Typically, the GSA is responsible for selling
cargo space. A GSA will typically sell products from multiple airlines.
Airlines normally use a GSA in areas that it does not operate to or from, allowing them to have a sales presence in a country at lower cost than opening their own offices in short term. It may also use their services because the GSA has historical ties with travel and cargo agents which will be too time-consuming for the airline to build itself.
The GSA receives a
commission of around 3–5% on all revenue tickets and unit of cargo space sold in the region that it represents.
All costs related to running the GSA's business are the responsibility of the GSA including insurance, rent, general office expenses and any travel within the country or region needed to promote and sell the product.
Airline tickets
Travel agencies